{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of luxury brands drive direct exposure with social media sites advertising, star collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items have not changed a lot in decades; it does not have TikTok, and doesn't offer stars c